Qatar Toy Festival 2026 has opened its doors with fresh energy and new attractions. The event runs at the Doha Exhibition and Convention Center from 1 to 31 July. Qatar Calendar organizes the festival in partnership with Spacetoon Group. This year’s theme is “More to Imagine, A Whole World of Fun.” The festival forms part of Visit Qatar’s Hala Summer campaign. It spans more than 22,000 square meters across four halls. Families can explore several themed zones built for different age groups.
The new Studio Zone brings beloved franchises to life. Visitors can enjoy immersive experiences inspired by Zootopia, Toy Story, Winnie the Pooh, and SpongeBob SquarePants. Another new addition, the Inflatables Zone, features large-scale inflatable attractions. These encourage active play for the whole family. The Young Adult Zone returns with an expanded footprint this year. It includes a Football Activation area and a Teen Titans Obstacle Course. Fans can also try experiences inspired by Poppy Playtime and PUBG Mobile.
The Girls Zone offers Disney magic through Mickey Mouse and Friends. The Lilo & Stitch attraction returns with upgraded visual effects. The Boys Zone features Tetris, Pac-Man, and Teenage Mutant Ninja Turtles. Naruto, Hot Wheels, and Spider-Man round out the lineup. A dedicated gaming area sits within this zone. Younger children can enjoy the Preschool Zone’s Paw Patrol adventure.
The main stage in Hall 04 anchors festival entertainment. It combines light, sound, and motion for concerts and character shows. Visitors can also collect new merchandise, including mystery blind boxes. The Qatar Toy Festival Summer Camp runs from 5 to 31 July. It welcomes children aged four to twelve daily until 1 pm. The camp costs QAR 750 per week or QAR 2,000 per month. Spaces remain limited for interested families.
Quick Facts About Qatar’s Zones Division for Qatar Toy Festival
| Zone | Key Highlights |
| Studio Zone | Zootopia, Toy Story, Winnie the Pooh, SpongeBob SquarePants |
| Inflatables Zone | Large-scale inflatable play attractions |
| Young Adult Zone | Football Activation, Teen Titans Obstacle Course |
| Girls Zone | Mickey Mouse & Friends, Lilo & Stitch |
| Boys Zone | Tetris, Pac-Man, TMNT, Naruto, Spider-Man |
| Preschool Zone | Paw Patrol rescue adventure |